Wednesday, October 7, 2009

Grow your portfolio with branding

Branding is the way to really grow your book.

Example:
You have an identity you like for a prescriptive skin care product or salsa or coffee house.
Brand it to the following:
-apron that employees wear
-matches
-cups, martini shakers, plates
-napkin
-caps/hats
-shampoo/conditioner/bath soap/shower cap-in room toiletries
-environmental graphics [place it onto an existing building you photograph or purchase stock photography]
-vehicles [place it onto an existing car/truck]
find an existing building that could work for your store-using Photoshop remove any graphics etc. Apply your own and change the colors of building, add awnings, banners etc. and then multiply them so they look like they are on the structure or vehicle.

-banners
-calendars
-seasonal cards/postcards
-canvas bags/backpacks
-shoes/sandals or other items of clothing
-towels
-kitchen implements-wooden cooking tools
-toys/ paper dolls-airplanes
-different types of containers-go to Container store
-go to places like Target/Cost Plus/Macys Home store and find un-branded items then brand them with your graphics. You can always make slight changes.

Get together with your classmates and brainstorm all the things you could produce.

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