Please check out the following websites:
http://www.papress.com/thinkingwithtype/
Important concepts in designing marks include understanding and adjusting kerning, tracking and line spacing. Please study the examples carefully.
LOGO DESIGN HISTORY
http://www.logoorange.com/logodesign-A.php
TYPOGRAPHY AND THE DESIGN OF LETTERFORMS
http://www.logoorange.com/letterforms-design.php
Originally Published in the Society of Typographic Arts Journal, 1988
LEGIBILITY
http://www.logoorange.com/legibility-graphic-design.php
TEXT AND COLOR OPTIONS
http://www.logoorange.com/text-color-contrasts.php
THE MAKING OF COMPANY LOGO DESIGNS
http://www.logoorange.com/company-logo-history.php
ELEVEN TRENDS THAT WILL DEFINE LOGO DESIGN IN 2007
http://www.logoorange.com/logo-design.phpTEN TRENDS THAT WILL DEFINE LOGO DESIGN IN 2008
http://www.logoorange.com/logo-design-08.php
BRANDING AND CORPORATE IDENTITY RESOURCES
http://www.logoorange.com/branding-corporate-identity.php
COLOR RESOURCES:
http://www.logoorange.com/color/color-codes-chart.php
COLORS FOR CORPORATE LOGO DESIGN
http://www.logoorange.com/corporate-logo.php
IMPORTANCE OF WHITE SPACE:
http://www.logoorange.com/white-space.php
TALKING TO CLIENTS ABOUT LOGO DESIGN
A COMPANY LOGO MAKES A DIFFERENCE TO PUBLIC IDENTITY
http://www.logoorange.com/company-logo-identity.php
THE IMPORTANCE OF UNDERSTANDING COMPANY LOGO IMPLEMENTATION
http://www.logoorange.com/company-logo-implementation.php
MAKE YOUR BUSINESS IDENTITY A TOP PRIORITY
http://www.logoorange.com/business-corporate-identity.php
CORPORATE ID: CREATING THE RIGHT PERCEPTION
http://www.logoorange.com/company-corporate-identity.php
CORPORATE ID: WHY YOU SHOULD TAKE IT SERIOUSLY
http://www.logoorange.com/branding-identity.php
MAKING AN IMPRESSION WITH YOUR COMPANY LOGO
http://www.logoorange.com/logo-impression.php
PAPER, COLOR AND THE PRINTING PROCESS
http://www.logoorange.com/paper-color-printing.php
Tuesday, October 20, 2009
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